We are seeking a dynamic and results-oriented Head of Marketing & Communications to lead our marketing efforts and accelerate our brand’s growth. As the Head of Marketing & Communications, you will play a pivotal role in developing and executing strategic marketing initiatives to drive brand awareness, customer acquisition, and revenue growth.
Key Responsibilities
Develop and implement comprehensive marketing strategies to achieve business objectives and increase market penetration.
Manage marketing budgets, ensuring optimal allocation of resources to maximize ROI.
Conduct in-depth market research and analysis to identify customer needs, market trends, and competitive landscape.
Foster strong relationships with key stakeholders, including internal teams, clients, partners, and industry influencers.
Oversee PR and communication activities to enhance our brand image and reputation.
Lead digital marketing initiatives, including website optimization, SEO, SEM, social media, email marketing, and content creation.
Plan and coordinate promotional campaigns, advertising initiatives, and successful product launches.
Organize and oversee events such as trade shows, conferences, and webinars to generate leads and strengthen brand presence.
Collaborate closely with the sales team to develop effective sales enablement tools, collateral, and presentations.
Monitor and analyze marketing campaign performance, providing insights and recommendations for improvement.
Serve as the custodian of marketing and brand collaterals, assets, and merchandise.
Drive corporate and employee branding strategies and initiatives.
Strive for a high Employee Satisfaction Score and improve customer satisfaction and loyalty.
The ideal candidate for this role is a tech-savvy and innovative professional who thrives in a fast-paced environment. You should possess a strong strategic mindset, exceptional leadership skills, and a proven track record of delivering successful marketing campaigns across multiple channels.
Requirements
Bachelor’s degree in Marketing, Communications, or a related field (MBA preferred).
5+ years of experience in marketing and communications, with a focus on driving growth and brand awareness.
Proven ability to develop and execute successful marketing strategies and initiatives.
Strong understanding of market research and analysis techniques.
Excellent communication and interpersonal skills to build relationships with internal and external stakeholders.
In-depth knowledge of digital marketing platforms, including SEO, SEM, social media, and email marketing.
Experience in organizing and managing events, trade shows, and conferences.
Proficiency in analyzing marketing campaign performance metrics and providing actionable insights.
Exceptional leadership skills to inspire and motivate cross-functional teams.
Tech-savvy mindset with a passion for staying up-to-date with the latest marketing trends and tools.
Results-driven approach with a focus on achieving measurable goals.
Join our team and make a significant impact on our brand’s growth and success. Apply now with your updated resume and a cover letter highlighting your relevant experience and achievements.
Informatics International is an equal opportunities employer.
