Understanding Operational Analytics
  1. Home
  2. News & Events
  3. News
  4. Understanding Operational Analytics
Understanding Operational Analytics

Share our post

What is operational analytics? It is a process of pairing data analysis and business intelligence to maximise and streamline day-to-day operations in real-time. Operational analytics itself is a subset of analytics and is generally done through various technologies such as machine learning, artificial intelligence, and other things. It is led and managed by a team of data and business analysts who utilises these tools to perform operational analytics.

That being said, here is more about operational analytics to give you a better understanding of what it is all about:

An Overview of Operational Analytics

Businesses are constantly finding new types of data to collect, not to mention new ways to collect said data. Everything from IoT to cloud computing generates vast amounts of data, and with analytics, these data can be turned into something to give companies an advantage over their competitors. Through intelligent data and data analytics, companies can produce better customer experiences, maximise profitability, and enjoy plenty of other benefits to help businesses achieve great success.

However, there is a drawback with analytics: it is tough to do. There are a few factors for this, one of them being that collecting data is a tough challenge to overcome. Data comes in all shapes and sizes and is stored in various repositories, making it hard to identify and access them. Another challenge to be faced is data integrity, where maintaining quality data to make sound decisions can be challenging.

Regardless, analytics are still sought after by the majority of professionals. Many states that their company’s success wouldn’t be possible without analytics, and that’s why analytics have played such an essential role in many companies.

The Benefits of Operational Analytics

There’s plenty to think about when it comes to the benefits that operational analytics have to offer. Everything from faster decision making to enhancing customer experiences is just some of the many benefits it has to offer. However, if the benefits had to be condensed, here it is:

Traditionally, companies would have to adjust their operations based on an annual review of their company. This type of reactive mindset forces them to miss out on potential revenue, lose out on productivity and the like simply because they only act after an issue has already occurred. This also causes customers to deal with unoptimised experiences, which leave them longing for something better. Operational analytics adjusts processes in real-time. As soon as the problem pops up, processes can be adjusted to waste as little time as possible to save and even gain money! This leads to better customer experience, enhanced productivity, and more, all of which help a company grow better and faster.


No matter the industry your business is in, operational analytics always has a part to play. Remember, it is all about improving business processes in real-time, and if you’re all about trying to maximise your processes to improve customer experiences, enhance profitability, minimise losses, and more, then taking part in operational analytics is a must! That being said, if you need help getting started with operational analytics, we highly recommend that you reach out to IT professionals to assist you. They can help you get started with any analytics need you may have, allowing you to take advantage of the data you’ve collected to grow your business.

Informatics is an expert on custom software development, infrastructure solutions and services, and more to meet any IT needs of any company. Reach out to us today and get the innovative solutions you need to achieve success.

Written by Daniele Paoletti